Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the authorized Rolls-Royce Motor Cars dealer in Abu Dhabi and Al Ain. The company was founded on 25th May 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people. Growth was steady for the first 10 years but with the onset of the millennium, the company
changed its strategy and focus.
This change brought about dramatic growth and today, Abu Dhabi Motors employs more than 552 people. The company now boasts fourteen facilities within the emirates; five showrooms, three workshops, three bodyshops, one Pre-Delivery Inspection centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls-Royce vehicles between them.
Abu Dhabi Motors is the importer which offers the highest option profiles in its cars in the Middle East and particular emphasis is given to the BMW Individual programme which allows customers to select unique colours, luxury interior trim combinations and accessories for their BMW vehicle. In addition, high performance derivatives from the BMW range are available to customers.
In 2001, Abu Dhabi Motors secured the MINI franchise, which offers unrivalled driving characteristics and individuality, without compromising on safety. These superb cars embodying fun characteristics, have exceeded sales expectations in the region and worldwide. In 2004, the 200bhp MINI Cooper S Works was launched and in 2005 the much awaited sporty MINI 'Cabriolet'. More recently in 2008 the latest addition to the MINI family was unveiled; the MINI Clubman, and in 2011 the first 4x4 MINI, the Countryman, was launched. On 23rd February 2011, the all new MINI showroom in Umm Al Nar was opened and in 2012 the official launch of the new MINI Coupe and Roadster. In March 2013 the Paceman was introduced.
In 2003 the Rolls-Royce franchise was secured to cater for the needs of the UAE's most discerning buyers in the upper-luxury segment. The car is a stunning masterpiece of engineering excellence and drives as impressively as it looks. Many of the exterior trim and luxury options are bespoke. In fact, for several years and including 2010, Abu Dhabi Motors was the highest and richest Rolls-Royce Bespoke dealer in the world. In 2008, Abu Dhabi Motors sold the most Rolls-Royce cars in the world and in 2010 was the top-selling Rolls-Royce dealer in the Middle East. In addition, Abu Dhabi Motors was awarded the best Rolls-Royce After Sales dealer in the world in 2010. Abu Dhabi Motors opened its new Rolls-Royce showroom in Umm Al Nar on 27th March 2011, the largest Rolls-Royce showroom in the world. The grand opening was a glittering event, attended by the press and the elite of Abu Dhabi society. Also in 2011, Abu Dhabi Motors was named the Top Bespoke Rolls-Royce Ghost Dealer in the world, Regional Dealer of the Year 2011, was awarded Highest Sales Growth for Phantom Family, had the Highest Bespoke Revenue in the Middle East, as well
as the Best Parts and Accessories Performance.
Abu Dhabi Motors also secured the rights to sell BMW ALPINA cars and was the first importer appointed in the Middle East. In 2007 Abu Dhabi Motors also became the sole distributor of AC Schnitzer BMW and MINI vehicles in Abu Dhabi and Al Ain. Abu Dhabi Motors is the highest seller of BMW ALPINA and AC Schnitzer cars in the Middle East.
In 2012 Abu Dhabi Motors was awarded Rolls-Royce “Global Dealer of The year”, for its outstanding sales, parts and service performance as in total. Abu Dhabi Motors has won 8 Rolls-Royce Global awards in the 10 years that the BMW Group has been the owner of this exclusive Brand.
Every year has been a success but the 2012 BMW performance can be summarized as follows:
• 1st Premium vehicle Importer in the Middle East to sell more than 5 000 cars in 1 year.
• Top selling premium vehicle Importer in the Middle East across all brands and across all markets.
• Achieved the highest customer satisfaction results in sales and aftersales across all markets in the Middle East.
• Highest selling BMW Motorcycle Dealer in the Middle East.
• Winner of the “M” sales competition in the Middle East.
• Top selling BMW importer 3 years in a row in the Middle East.