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Manama, Bahrain – BMW Group Middle East has developed and produced BMW Individual Pearl cars from the company's bespoke optioning programme, BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.
The shallow and warm waters of the Arabian Gulf are famous for creating the world's most precious Pearls – the source of inspiration for creating the BMW Individual Pearl. Paying an ode to the rich heritage of pearls in the Middle East, the BMW Individual Pearl models are exclusive to the region.
BMW Individual designers transferred the mystery, elegance and beauty of the Pearl to a total of 88 BMW 7 Series and 6 Series Gran Coupé models. Commenting on the BMW Pearl, Alexander Eftimov, Director Sales & Marketing, BMW Group Middle East, said: “Customers in the Middle East enjoy individualisation where they can own something that stands out and is unique, and the BMW Pearl is something that is one of its kind, exclusive and very special. We are meeting this demand by providing customers with a top-of-the range BMW that includes a selection of unique and very premium materials, paints and interior trims options. The cars are very exclusive and examples of what can be produced within our BMW Individual programme.”
The BMW Individual Pearl features an exclusive Frozen Matt Brilliant White exterior colour that reproduces the unique shimmer of the finest Arabian pearls. On the interior, this is coupled with the BMW Individual finest Merino Amaro Brown leather with newly developed white piping, a headliner in Amaro brown Alcantara and the BMW Individual wood trim in Ash Grain White. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function.
The BMW Pearl models are the embodiment of luxury and style and are now available from Euro Motors.
Muscat – Following its successful Road Safety Awareness campaign last year, Al Jenaibi International Automobiles, the BMW Group importer in Oman, has teamed up with Al Injaz Private School to continue its ‘Stay Alert. Stay Alive’ campaign by distributing child booster cushions to parents.
With the aim of educating families about the importance of wearing seatbelts and using child safety restraints in cars, Al Jenaibi International Automobiles offered complimentary booster cushions to all families with children between the ages of 6 and 11 years and weighing between 22kg and 36kg (the internationally recognised safest weights) at the school’s annual carnival.
This initiative is part of BMW Group Middle East’s award-winning ‘Stay Alert. Stay Alive.’ campaign which was launched in 2010 with a focus on enlightening the public about the importance of using appropriate safety restraints while travelling by car, particularly those for children. The campaign was a resounding success with thousands of child safety booster seats distributed to parents throughout public awareness events.
Divyendu Kumar, Managing Director, Al Jenaibi International Automobiles, commented: “Raising awareness of the importance of road safety should be a sustained and united effort. The government, automotive companies and the general public all have a vital role to play in encouraging a safe driving culture in our community.
“As a leading figure in Oman’s automotive industry, we have taken on this responsibility because the more people who know how to protect themselves on the roads, the less likely they are to suffer severe or even fatal road traffic injuries. The aim of this particular activity is to make parents aware that when children graduate out of the car seat, they need to be in a booster seat because adult seatbelts won’t fit them properly. In fact, in the case of an accident, booster seats can cut serious injuries by half.”
Muscat: Al Jenaibi International Automobiles, the official BMW Group importer in Oman, is offering a number of added value benefits for a limited period until Monday 15th April 2013 that will make owning the latest generation BMW 7 Series and BMW 6 Series Gran Coupé even more joyful.
Customers who purchase new BMW 7 Series and BMW 6 Series Gran Coupé models throughout this promotion will receive free warranty for up to five years or 150,000km (whichever comes first). In addition, they will recieve the BMW Service Inclusive PLUS package, which covers all major servicing for the first five years or 10,000km (whichever comes first), including wear and tear parts that are beyond the standard warranty, costs for labour, original BMW replacement parts and top-up oil.
Putting customers’ minds at ease, the offer will give customers a convenient and hassle-free start to their BMW ownership, eliminating the worry of unexpected servicing and repair costs.
“The BMW 7 Series is the epitome of luxury, elegance and innovation, while the BMW 6 Series Gran Coupé channels athletic elegance, power and sophistication – all of which are qualities appreciated and desired by discerning Omani customers,” said Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles. “We are trying to make ownership of these exceptional models easier and this offer is part of our continuous efforts to do just that.”
Offering new levels of luxury, comfort and power, the new and refined BMW 7 Series arrived in Oman in November last year, and has since proved a strong driving force behind the company’s 33% sales growth in 2012 as the second highest volume selling model. It includes a number of subtle but significant design and technology modifications that give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience.
The third model in the BMW 6 Series line up, the BMW 6 Series Gran Coupé follows the successful debut of the next generation Convertible and Coupé models launched in 2011. The aim in the design process of the BMW 6 Series Gran Coupé was to achieve a synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan. The result is a unique car with a distinctive character but unmistakably a BMW.
“BMW engineers and designs extraordinary cars – therefore it seems only right to offer an extraordinary warranty and service package to match. Aftersales is one of our main focus areas to ensure customer satisfaction, and by introducing this limited offer of five-year warranty and free servicing, we are able to demonstrate our commitment to customers, who are the cornerstone of our continued success,” Kumar added.
Muscat: Building on the BMW Group's success globally and across the Middle East, sales for BMW and MINI have got off to an equally positive start in Oman with Al Jenaibi International Automobiles announcing a 12% increase in quarter one for the two BMW Group brands compared to the same period in 2012.
This success signals the strength of the BMW and MINI brands and the continued demand for BMW Group cars in the Sultanate.
Contributing to Al Jenaibi International Automobiles’ solid performance was the BMW 3 Series, with a 200% increase over the same January to March period in 2012. Having sold 12.5 million cars since the first 3 Series was launched in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series – consistently accounting for more than a quarter of the company's global sales. Bigger, sportier and more dynamic, the sixth generation BMW 3 Series was launched in the Sultanate in February last year and has since become a driving force behind the company’s positive sales achievements. It is the first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior.
The BMW 6 Series was the company’s second best-selling model in terms of growth with a 67% increase. Other models that showed positive double digit sales increases included the company’s flagship BMW X5 Sports Activity Vehicle (56%), and the BMW X6 Sports Activity Coupé (35%).
The fastest growing premium brand in the world as well as in the Middle East, MINI continues to be popular amongst audiences in Oman. Sales during the first three months of 2013 were led by the MINI Countryman, while the MINI Hatch and MINI Coupe were also strong contributors. Al Jenaibi International Automobiles is currently gearing up to welcome the seventh member of the MINI family – the MINI Paceman, the world’s first Sports Activity Coupé – this month. With its active and dynamic elements and smooth design, it is expected to be a popular addition to the importer‘s portfolio.
Commenting on the company’s exceptional performance, Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles, said: "Customer expectations continue to grow, which means that we cannot rest on our laurels and must constantly evolve to ensure we exceed all expectations. We intend to do this by welcoming beautifully-designed and technologically-advanced new and refined models to our showroom whilst maintaining outstanding levels of customer service. We are excited about what’s to come for the rest of the year.”
Muscat – Reaffirming its commitment to providing BMW customers with a premium ownership experience and first-class after-sales service, Al Jenaibi International Automobiles, the BMW Group importer in Oman, has launched a cool air conditioning service campaign to help prepare for the hot summer months ahead.
Valid from now until 31st May, customers in Oman can take advantage of a complimentary air conditioning check up and gas top up for their BMW, in addition to a tyre and fluid level check. Carried out by highly trained BMW technicians, the campaign also offers the owners of BMW vehicles a special price of OMR 25 for Air Conditioning cleaning, including the evaporator fins, humidifiers and air compressors with BMW Air Condition Disinfectant Solution, which eliminates odours and unpleasant smells, and sanitizes the interior of the car to ensure a fresh and hygienic driving environment.
“At Al Jenaibi International Automobiles, we continuously strive to provide our customers with the best possible ownership experience that goes beyond their expectations and is befitting of the premium nature of the BMW brand,” said Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles. “Our Air Conditioning service campaign is just one example of this. We recognise that most people have their car air conditioning systems operating to the maximum during the hot summer months, so we wanted to offer our customers the opportunity to have them serviced and cleaned ahead of time so the air circulating is cool, fresh and clean.”
The service is offered at the Al Jenaibi International Automobiles Showroom and service centre in Al-Qurum until the end of May 2013. Customers can book an appointment by calling the service toll-free number 800 50008.
Dubai – BMW Group Middle East is warning consumers of the dangers of using counterfeit automotive spare parts flooding into the UAE and other Middle East markets.
The automotive parts industry in the GCC was reported to be worth $8.85 billion in 2012, 30 percent of which were counterfeit . Meanwhile, a separate report has revealed that counterfeit products in the UAE account for 12.5 percent of the country’s US$3.8 billion automobile spare parts market . The Saudi Arabian Customs Department has also claimed that fake vehicle parts account for around half of all road accidents in the Kingdom while in the Sultanate of Oman, 45 per cent of recent road fatalities can be attributed to vehicles running on unsafe or counterfeit spares parts3. These are just some of the alarming findings that have prompted BMW Group Middle East to launch a regional campaign to raise awareness of the existence and negative impact of using counterfeit spare parts.
Due to the perceived high expense, motorists are sometimes migrating to independent workshops or other service providers who offer copies of the original part at a lower cost. Often, these parts are unsafe for long-term use and pose a greater danger to health and safety. They also affect the vehicle’s original condition, decrease its value and in some cases, increase the car’s fuel consumption.
BMW original parts are put through the rigors of extreme crash and lab tests. They have a high reliability because of the high quality materials used in their build. The various individual components are designed and perfectly harmonized to work well with each other. The additional value is that many of the parts are maintenance free.
BMW Group Middle East is tackling the issue in the region head on via a public awareness campaign to highlight the differences between fake and genuine spare parts. The integrated media, advertising and PR campaign will focus on three areas: safety, value retention and sustainability, and will include a print campaign, online communication and displays in importer showrooms to showcase examples of original and fake spare parts for consumers to see the differences firsthand.
“The influx of counterfeit automobile parts in the region has been a growing problem because of the high customer demand. Customers often seek out a short term savings without knowledge of the adverse long-term implications it has on their vehicle, which ultimately ends up costing them more,” said Rudolf Spann, After Sales Director, BMW Group Middle East. “Consumer awareness is therefore key and must be a sustained and united effort. We all have a role to play – the government, automotive companies and consumer protection bodies. The more people who understand the dangers behind using fake products and see the benefits of purchasing original parts, the less likely they are to suffer severe or even fatal road traffic injuries and lose value on their car. As part of our commitment to the improvement of road safety and exceptional service standards and products, we are launching this campaign to encourage everyone to purchase original parts, every time."
The benefits of BMW Original Parts fall into three categories – Safety, Value Retention and Sustainability: Original BMW parts are subject to the same high quality standards as BMW vehicles, so customers can depend on them when it matters. The precision and high-quality construction of each part also guarantees that all components in a BMW work together perfectly for optimum performance and maximum safety.
Each BMW part has been designed and manufactured to fit with the exact requirements of each vehicle for optimum longevity. Using original BMW parts therefore preserves the vehicle’s original condition and keeps its value without compromising on quality. In addition, every original BMW part comes with a two-year warranty.
In terms of Sustainability, the use of BMW original parts aids in reducing fuel consumption as well as pollutant emissions. It also helps in the reduction of raw material usage because 60 per cent of the parts can be reused at the end of their lifetime.
According to the Motor and Equipment Manufacturers Association, counterfeiting of automotive parts is a 12 billion US dollar global industry. A recent report by the Organization for Economic Cooperation and Development (OECD) highlighted the Middle East as a central market for global trade in fake automotive parts, which is growing at an estimated rate of 9-11 percent a year.
“The additional threat that this industry poses is on the economy as a whole. According to the Motor & Equipment Manufacturers Association, counterfeiting of automobile parts has resulted in a loss of 750,000 jobs globally. With the automobile industry set to grow at a projected 10 per cent a year, the issue of counterfeit parts need to be addressed by both automotive companies and consumers,” added Rudolf Spann.
In the USA, the counterfeit parts market is approximately US$3 billion. The big draw for counterfeit parts is the difference in price which is estimated to be between 20 – 30 per cent. In the region fast moving parts like brake pads, filters and spark plugs are usually most susceptible to counterfeiting, with the bulk of them being manufactured in China, Taiwan, Thailand, Turkey and Korea.
BMW Group Middle East and its importers are committed to vehicle safety, value retention and safety of their customers. They continue to work with consumer protection groups to highlight the serious nature of using fake parts.
Muscat –Al Jenaibi International Automobiles has launched an exclusive starting price of OMR 12,500 on the BMW 316i – the entry level model of the all-new BMW 3 Series sedan, the world's best-selling premium car.
This signals Al Jenaibi International Automobiles’ commitment to providing additional value to its customers by helping to reduce the purchasing costs on one of BMW Group’s most popular models. Since its launch in 1975, the BMW 3 Series has consistently been BMW Group's worldwide best-selling model series. It has also sat at the top of Oman’s premium automotive segment for many years and achieved excellent sales between January and May 2013, proving a strong driving force behind the company’s ongoing sales success.
Commenting on the promotion, Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles, said: “We understand that luxury vehicles are an important lifestyle choice here in the Sultanate. We also endeavour to find new ways in which to ensure our customers have the best possible purchase experience. This campaign is an example of how we do just that – with this exclusive starting price on the BMW 316i, we are making it easy for people to own one of BMW best-selling models.”
The sixth generation BMW 3 Series arrived in Oman in May last year. The car is bigger, sportier and more dynamic than its predecessor and the first BMW model to be available with three different lines options: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior of all vehicles included in its model line-up: 335, 328, 320, and 316.
The BMW 316i features a 1.6-litre petrol engine with BMW TwinPower Turbo technology. This engine is also fuel-efficient thanks to High Precision Technology. The four-cylinder turbocharged engine of the BMW 316i provides significantly improved driving dynamics with an output of 136 hp at 4,350 rpm and a maximum torque of 220 Nm at 1,350 rpm. The car accelerates to 100 km/h in 9.2 seconds from a standing start, and has a maximum speed of 210 km/h.
Loaded with the latest technology, the BMW 316i also offers numerous optional BMW ConnectedDrive features that give the driver and passengers information and services to help make their driving experience safer and more comfortable. These include Internet connectivity, Bluetooth, Parking Assistant and the BMW Head-Up Display. Additional options include Adaptive Headlights, Rear View camera, and Lane Departure Warning with Collision Warning.
Summertime is travel time. So whether you’re going back and forth from work, or planning a road trip to visit friends and family, then BMW has a whole host of top summer travel tips to help keep you safe on the roads during the hottest months of the year.
The high summer temperatures put excessive strain on mechanical components like cooling systems, batteries and tyre pressure, so if you have not yet had time to book your car in for a service this summer, here are a few self-check tips you can do at home to at least make sure your car is in top working condition. Before you pull out of the driveway you should check the owner manual in your vehicle for guidance on how best to check that your vehicle has:
• Correct level of engine coolant
• Oil is at the correct levels
• The air conditioning works efficiently
• A full tank of fuel. Never leave it until you reach your reserve!
• Tyres have sufficient and correct air pressure
• Tyres have tread depth of at least 3mm, the recommended depth
Check the Pressure
Never underestimate the importance of checking the pressure once a month at any BMW Group showroom or leading gas station. Something as simple as a burst tyre can cause a terrible accident.
Oil is the lifeblood of your car. It keeps hardworking engine parts running clean, smooth and most importantly, cool. All service information including when the oil needs changing or topping up is projected on to the onboard computer in all BMWs making it easy and efficient for owners to receive service information.
Your brakes are the single most important safety feature on your car, especially in the summer when the roads can become slippery and overheated. So you need to make checking your brake linings a priority. Here are some signs that your brakes need to be checked:
• Your brake pedal is very hard and resistant
• Your brake pedal rests too low or too high
• Indication or warning lights on the dashboard
• Loud scraping and grinding sounds coming from the brakes
If you have any doubt about whether or not your brakes are working in tip top condition, you should contact your authorised agency partner's service centre.
Be it summer or really anytime of the year, safety is paramount and the easiest way to increase your chances of survival in the case of an accident is to wear your seat belt. While this is not only for just summer, it is an important point to note at all times. BMW recommends that this isn’t just necessary as the driver, but for every passenger in your vehicle too. Seat belts really do save lives, and being caught without one can cost you on your insurance too!
Insurance & Roadside Assistance
If you are planning road trips across the region this summer, make sure that you have adequate motor insurance to cover you on the road or if you are involved in a collision. Also check with your insurance company what your road side assistance entitles you to.
In Case of an Emergency...
As well as offering a whole host of 24-hour roadside assistance options and top notch insurance packages, BMW also recommends that you stay calm and follow the below steps in the case of an emergency:
• Turn your hazard lights on and park on the far right lane of the road out of the way from other drivers.
• Keep your boot open and use your red-emergency triangle to warn other motorists that you are stationary.
This landmark comes less than three years after the world’s most successful premium automotive company launched its popular Facebook page in the Middle East in November, 2010. The pace of its growth has accelerated rapidly, with the fan base continuously growing – affirmation of the increasing popularity and success of the BMW brand in the region. The majority of BMW Middle East Facebook fans are from Jordan, Saudi Arabia, the UAE and Lebanon.
Facebook continues to be an overwhelmingly dominant force in the Middle East’s social space. According to a recent Arab Social Media Report by the Dubai School of Government, there are approximately 43 million facebook users in the Arab world, which is the equivalent of one third of the region’s total population. There is also growing reliance on technology signaling an increasing shift to mobile commerce. According to the Luxury Institute, one in three consumers own a tablet or e-reader.
“People in the Arab world trust news shared by peers on social media platforms such as Facebook over mainstream media reports. As such, we recognise the significant social and cultural impact of digital networks and the importance of including it within our marketing strategy,” said Michael Keller, Marketing Manager at BMW Group Middle East. “We always strive to launch creative and unique digital marketing campaigns, which connect and engage customers with our brand, and create standout against competitors. Our strategy is obviously the right one as demonstrated in this milestone achievement."
Model launches have proven to be big contributors when it comes to increasing “Likes” as it offers fans exclusive images and insights of the new models as well as conversations. This forms part of a detailed content strategy which focuses on delivering high quality posts, offering product previews and allowing customers to book test drives through the Facebook page’s application.
The one million mark achievement is testament to the success and increasing popularity of the world’s most successful premium automotive brand here in the Middle East, with a record 24 per cent increase in sales for January – May 2013.
Middle East – BMW Group has reached the one year anniversary of the launch of its first four-door coupé in the history of the brand – the all-new BMW 6 Series Gran Coupé – with sales that have surpassed the company’s expectations, proving the vehicle’s success and importance within its premium segment.
On a global level, the BMW 6 Series Gran Coupé leads within the BMW 6 Series model line-up and is a driving force behind the range’s overall sales achievements.
In the Middle East region, the success story continues with the 6 Series Gran Coupé representing one of BMW Group Middle East’s most successful introductions within its segment. In the first four months of 2013, the BMW 6 Series Gran Coupé achieved market leader position in its premium segment – an impressive first year achievement. With more than 1200 vehicles sold in the first 12 months, the model is one of the company’s best-sellers together with the X5 Sports Activity Vehicle, X6 Sports Activity Coupé, flagship 7 Series, 5 Series and BMW 3 Series.
The UAE was the biggest market, with almost half (49%) of BMW 6 Series Gran Coupé regional sales and 300 vehicles sold, followed by Kuwait (116) and Saudi Arabia (106), accounting for 19% and 17% respectively.
A large part of the BMW 6 Series Gran Coupé model’s success is attributed to its unique combination of elegant yet sporty design, the driving performance, exclusive interior ambience, travel comfort and practicality.
Earlier this year, BMW enhance the model’s desirability even further by introducing the sporty M-Powered version: the BMW M6 Gran Coupé. The vehicle combines expert engines, sport-tuned suspensions, exceptional technology with luxury and aesthetic appeal. It is immediately recognisable as an elegant and sporty 6 Series, but with enhanced M styling design cues that make it look sportier and more powerful. Its 4.4 litre V8 engine with M TwinPower Turbo technology delivers 412kW/560hp and propels the BMW M6 Gran Coupé from 0 to 100 km/h in just 4.2 seconds – a winning formula that will no doubt add to the BMW 6 Series Gran Coupé success story.
Pebble Beach/Munich. On 15 August, surrounded by both current and historic BMW models, BMW M tonight offered a first outlook on a highperformance sports car of tomorrow – the BMW Concept M4 Coupe. The car was unveiled at the BMW opening media reception for the iconic annual Pebble Beach/Monterey automobile weekend.
“The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal form: It combines motor racing genes and unrestricted everyday suitability in a highly emotional overall concept. For four generations, the BMW M3 has put motor racing on the road and the BMW Concept M4 Coupe consistently continues to pursue this fundamental idea. The new model designation “M4” refers – like all other BMW M automobiles – to the series on which this concept car is based,” explains Dr. Friedrich Nitschke, President BMW M Division.
THE DESIGN OF THE NEW BMW CONCEPT M4 COUPE. The BMW Concept M4 Coupe, finished in the colour “Aurum Dust” exclusively developed for this model, continues with BMW M’s design language – strong in character, emotional and extremely dynamic. From every perspective it is the embodiment of agility, dynamism and superior performance. Large air inlets in the dynamic front, a swift design language in the side and a sporty, low rear give clear visual indication of the car’s tremendous dynamic potential. CFRP (carbon fiber reinforced plastics) elements such as the front splitter, the roof, or the rear diffuser underline the optimized lightweight concept down to the smallest detail.
“At BMW M, design is above all an expression of function. Each design element is based on the underlying technical demands of the BMW M high performance concept. Thanks to this authenticity, the design provides a taste of what can be experienced with each model: Power, precise control and superior handling – an unforgettable driving experience on the racetrack as well as on the road” says Adrian van Hooydonk, head of BMW Group Design.
THE FRONT END. Faceted surfaces, precise contours and distinctive visual depth shape the powerfully expressive front end of the BMW Concept M4 Coupe. The classic “BMW face” with its double kidney and a modern interpretation of the twin round headlamps featuring LED technology provides the car with a distinctive identity, making it recognizable as a BMW M automobile at very first glance. The bonnet with its characteristic power dome symbolises the immense power of the engine that lies beneath it. This dynamic element is further emphasized by a distinctive contour. A further striking feature on the front of the new BMW Concept M4 Coupe is the BMW M double bar kidney grille: The black kidney grille bars imitate the characteristic M double spoke design of the BMW M wheels, the M4 emblem on the kidney grille adding an exclusive accent to the front end.
The powerfully shaped front apron sporting the carbon fibre front splitter immediately catches the eye. The three large air intakes supply the high performance power unit with sufficient cooling air. At the same time, the interplay of surfaces, contours and volume authentically express the car’s supreme potential. The sharply outlined vertical air vents located in the outer section of the side air intakes, the socalled Air Curtain is a design statement of its own. Together with the Air Breather, this feature ensures the aerodynamic closure of the wheel arches and consequently, improved air flow and fuel consumption.
THE SIDE. Viewed from the side, the dynamic impression conveyed by the front end continues. Astreamlined, flat silhouette and an athletic body design characterize the BMW Concept M4 Coupe. Typical BMW proportions – a long bonnet, long wheelbase, setback greenhouse and a short front overhang – create an exceptionally dynamic appearance even when the car is at a standstill. Muscular wheel arches and the powerfully expressive surface language reveal the BMW Concept M4 Coupe’s supreme performance capabilities at very first glance. The flowing roofline enhances the BMW Concept M4 Coupe’s sporty design with elegant finesse. As a visible hightech lightweight element, the contoured CFRP roof characterizes the BMW Concept M4 Coupe’s technically innovative design.
The CFRP roof reduces weight and ensures a lower centre of gravity, thus facilitating an even sportier driving experience. Here, form and functionality are optimally combined in typical BMW M fashion.
The coupelike roofline flows into the muscularly designed rear end, which then adopts the contour of the roof. A rear spoiler lip is integrated into the trunk lid for optimum downforce. Thanks to this feature, the BMW Concept M4 Coupe not only has better downforce values, but when viewed from the side, also gains in volume and length, in athletic presence. Below it, the boldly shaped, muscular sill emphasizes the car’s sportive stance on the road.
Aconspicuous detail on the car’s side panels is the redesigned M gill. This characteristic M design element constitutes a both sporty and functional statement. On the Concept M4 Coupe, the M gills incorporate the Air Breather, which together with the Air Curtain within the front apron serves to ventilate the wheel arches and facilitate better airflow values. Exclusively designed, bicoloured 20” M light alloys boasting the typical M double spoke design complete the sportive design of the car’s sides. The five filigree doublespokes rims with polished outer surfaces reveal M Carbon ceramic brakes.
THE REAR. The muscular rear end of the BMW Concept M4 Coupe gives visual indication of the car’s supreme power. The entire tail section boasts a sculptural and broad appearance. The large shaded areas beneath the spoiler give the rear end an even flatter and athletic appearance. At the same time, the flat taillights located far to the outside, the wide track and the powerfully flared wheel arches underscore the car’s stable stance on the road. Horizontal lines accentuate the car’s width, lowering the visual centre of gravity even further.
Within the tail section of the BMW Concept M4 Coupe, the design feature of the front apron comprising faceted surfaces is formally replicated and continued further. The interplay of surfaces and precise contours around the optical air vents further accentuates the rear end’s dynamic design. Twin tailpipes are a characteristic M feature on the rear end. The two pairs of carbon fibre tailpipes are encompassed by the sculptural rear apron. A carbon fibre rear diffuser completes the overall aerodynamics package.